Saturday 4 September 2021

TODAY THE BEGGAR ON THE STREETS IS RUNNING A BUSINESS WORTH CRORES

Renuka Aradhya
 
A car rental service in Bangalore, owned and managed by Pravasi Cabs Pvt Ltd, with a turnover of Rs 40 crores. Commanding a fleet of over 1,000 cars owned by 250 and 40 school buses. “We expect to touch business of Rs. 100 crore by 2019 and then we will go for IPO,” says Renuka Aradhya. Renuka Aradhya is today a well-known name in the cab industry and is also the director of four start-ups spanning the transportation, hospitality and real estate sectors.

Early life  

Renuka Aaradhya's father was a priest at the Mutyalamma Devi temple in Gopasandra village in Anekal taluk near Bangalore. They did not get a fixed salary; The family cultivated ragi and paddy on a small part of the temple land, but the yield was not sufficient to meet their needs.Renuka Aaradhya has a sister and a brother. After temple duty,Renuka Aaradhya's father used to go door to door begging and young Renuka Aaradhya used to take ragi, jowar or rice with her which people used to give her. Later he sold it in the market.

Aaradhya Education

Renuka Aaradhya studied in a government school and her teachers used to help her by paying her fees. In return, he used to do household chores for them. When he reached the sixth grade, his father engaged Renuka Aaradhya in his service at the house of an elderly skin patient. Renuka Aaradhya used to bathe, wash and apply ointment on the body, her every need was focused on her, she used to stay from 10 am to 11 am. After finishing his work he also went to school and after coming back from school came back to work, he did this work for a year and attended a local school.“I realized that the experience I had in his home was much more real schooling than the actual learning I learned from books. . They used to serve leftover food which was very dry. I didn't get enough food and I used to go hungry,” says Renuke Aaradhya with a smile. When Renuke Aaradhya's father realized his son's plight, he took him to the Mahantir Ashram in Chickpet, Bangalore, admitted him, had only two meals a day and nothing in between. The study of Sanskrit and Vedas was compulsory in the ashram. Seeing her seniors going for prayers at christenings, marriages and other events, Renuka Aaradhya also thought of accompanying them so that they could get enough food, but for this she also had to wash the clothes of her seniors. After that the seniors agreed to take him along.

Renuka Aaradhya job career

But after failing in the tenth examination, he went back home. “When Aaradhya's father passed away, the responsibility of looking after Aaradhya's mother fell on Aaradhya. Aaradhya's brother and sister got married and they were not in a position to help Aaradhya,” says Aaradhya. I lost interest in studies and decided to work.Renuka Aaradhya and her mother shifted to a small house in Bangalore, where Renuka Aaradhya took up small jobs. First he worked in a mechanical lathe factory, a year later he worked in a plastics company, then in an ice maker, then he worked as a sweeper in the camera company Adlab, thanks to his sharp mind. Because he printed there. There he worked for 3 years, after that he started working in Shyamsundar Trading Company which was a company selling suitcases, vanity bags, air bags etc. After some time he started his own business and started the business of making suitcases and bags by investing some capital. Gaya Her brother, who worked as a supervisor in a security agency, gave Aaradhya a job as a security guard in Koramangala. He worked as a security guard at various places for about three years and earned around Rs. 600 per month.

Personal life and business

He got married at the age of 20, his security guard's salary could not afford the household, so he also hired his wife in a garment factory and climbed coconut trees for extra income. Also worked as a brake and took care of them so he learned driving and got a job, but it didn't last long. "My first job lasted only a few hours. On the very first day, I hit the ambassador's car at a gate. Fearing that I would be reprimanded, I quit my job" Then he got a job in a travel agency at a gentleman's place, after some time he worked for the transportation of dead body, here he worked for 4 years, after that he started working in another company where he had to take foreign tourists on tour. Foreign tourists used to tip them in dollars when they got the opportunity, Aaradhya learned to interact with tourists and read newspapers. He also participated in workshops on Business Management, Marketing, Customer Retention and Entrepreneurship.“I believe that the world is a university and people are books. You learn from every person you meet,” Renuka Aaradhya started accumulating these money and from this deposit money and wife’s PF, he along with some people In 2001, a company named City Safari was opened.

Renuka Aaradhya called her new company 'Pravasi Cabs'. 


It was not all that easy and he had to struggle as an entrepreneur. His first customer was Amazon India, and he signed up for their Employee Transportation Service (ETS). They added 35 vehicles to Amazon in 2006-07. Amazon also gave him business in Chennai when he set up his office. He attached 300 vehicles to the Chennai office - all on borrowed money. After a few months, Aaradhya expanded her business and acquired other clients such as Walmart, Akamai and General Motors. In 2012, they added seven school buses to their fleet, which has now increased to 40. When Ola and Uber entered the scene, Renuka Aaradhya's vision and practical thinking saved her from the negative impact of the two taxi aggregators on the industry. “I saw many small taxi operators shut shop when Ola and Uber cabs hit the streets. If I had a small cab agency with just 100 or 200 cabs, I would have been hit badly,” he says. Since Renuka Aaradhya had around 700 cabs attached to the migrant, she escaped the impact "One should share what he has and empower his family and employees," adding further, "Without my wife's support, I would not have been where I am today." Renuka Aaradhya's son, who is a director in Pravasi Cabs, was married at the age of 19. His daughter-in-law was only 18 years old. After the wedding, the young couple completed their graduation in commerce. "My daughter-in-law is also from a poor family. When I assured her that I would allow her to complete her education, she agreed to marry my son. They have been married for seven years now and I am a one-and-a-half year old grandson. Ka proud grandfather,” he revealed. His daughter-in-law is being roped in to be a part of the family business. She will soon join as Aaradhya's secretary. "When I was only a driver, I often thought that instead of collecting a travel sheet one day I should be the one collecting it." Aaradhya's life simply proves that there is nothing that you cannot achieve in this world if you dream it, plan for it and work hard for it. So your dream will definitely be fulfilled,

today 1000 people work in Aaradhya's company, their turnover is 40 crores and also 3- The director of startup, the boy who used to beg from village to village, today he works hard, dedication and determination. Because of the resolution, we drive in a car worth 23 lakhs.

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